“Traverse City is a resort center for every vacationer, no matter his age, his recreational desires, or the size of his purse… from the charm of the wild to the most modern comforts of city life.”—Circa 1940, “Vintage Views along the West Michigan Pike”
It's the journey that excites us. But it’s the destination that calls us.
Since the nation’s first motorists began journeying to Michigan in open-sided automobiles, not much - and so much - has changed in “The Heart of Nature’s Playground.”
Blue-ribbon streams, protected bays and sparkling Great Lake shores still hold the same allure. The forests still invite four-season walks and the orchards just-picked sweetness. And a short drive west, the “Most Beautiful Place in America,” Sleeping Bear Dunes National Lakeshore, stretches for 35 glorious miles.
Today, an ever-growing parade of festivals, a pulsing arts scene, championship golf, athletic excursions, and enticing culinary events also draw visitors to the Cherry Capital time and time again.
Wine and Spa: a perfect pairing
Grand Traverse Resort crafted the ultimate combination with a VIP Wine & Spa package, a delightful combination of relaxation and adventure.
Traverse City transformed by night
What was once primarily a quaint little beach town along Lake Michigan has transformed into a thriving city overflowing with culture and energy. Meet Traverse City. After Dark.
The Beer Artist:
Short’s Brewery exemplifies Northern Michigan in ways you can literally taste. Fresh chocolate mint from the river shoreline, local Blue Spruce trees and Michigan cherries are all key ingredients in his microbrews.