Memorable Meetings
Story Starters

Memorable Meetings

Meetings are inevitable…so why not enjoy them? Mix things up and host meetings and activities that have a lasting impression on attendees this year. Grand Traverse Resort and Spa and the Traverse City area have unique locations and experiences that are guaranteed to make your meetings a memorable experience for all.

Host an Outdoor Session

Looking for a true Northern Michigan experience? Head to the Beach Club for a meeting by the bay. If you have golfers in your group, the Resort has three courses to choose from to mix business and play. Schedule a lunch session on the Clubhouse Lawn where you can find a relaxed atmosphere and stellar views of Jack Nicklaus’ The Bear, and then hit the course! 

Make Break Time Count

Make a difference during break time with abundant volunteering opportunities around the Grand Traverse area. Habitat for Humanity-Grand Traverse Region has many options for you and your fellow attendees to volunteer in the restore, on a build site, or at a Habitat event. And the volunteering doesn’t stop there—the Grand Traverse Bay Watershed Center can help you Adopt-A-Stream!

Take Teambuilding to a New Level

Learn how to fly fish by attending a one or two-day Orvis Fly Fishing School class and perfect your casting techniques. Or stay active develop a corporate 5K using our on-property loop. Get your exercise in before a full day of meetings and team build the right way.

Break out the Bubbly

Host a happy hour at Aerie Restaurant & Lounge and take in breathtaking aerial views while you sip a delicious cocktail. If you’re seeking a winery experience, our Event Design Specialist can help set up a private tasting and tour of one of the Traverse Wine Coast’s many wineries. Each winery is different and full of character, so you can find the perfect venue for your group.

Go Cherry Crazy

Traverse City is the Cherry Capital of the world, so show off what we’ve got! Provide the attendees with samples of the best of our cherry supply. July means fresh cherries are on every farm market stand, but you can also find cherry salsas at Cherry Republic or cherry pies from the Grand Traverse Pie Company all year round.

Give Great Gifts

Spruce up your swag bags and pass out Traverse City-themed goodies that represent the area! We're proud of our area code (231), our iconic highway (M-22), and our Great name a few. The Resort has a wide range of options to pick from in its Gallery of Shops.

Upcoming Events

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Reopening Updates & COVID-19 Info


October 11
Par 3 Shootout

October 3
SOLD OUT - Big Hole Golf Tournament

October 18
Tuff Enuff Golf Tournament


Barefoot Magazine

  • Instant Gratification

    HydraFacial delivers results on first treatment

  • Still the Best: The Bear at 35

    Iconic course remains top on golfers’ must-play lists

  • Simply the Best

    Resort garners top convention center award

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