Tower

Wake up to endless adventure

Introducing the newly renovated Tower Room Experience.

Check into the new high style of Traverse City’s soaring architectural icon. Surrounded in all directions by lush forests, rolling greens, vineyards, orchards and the sparkling, sugar-sand shores of Lake Michigan, your stay will be treated to breathtaking sweeping vistas, sophisticated luxuries and front-row access to epic outdoor escapades. More than a tranquil sky-high escape, the Tower is a place where your year-round Northern Michigan experiences begin and end. Where you can curl up after a day of wine tasting, golfing, exploring, discovering, sipping and savoring. Because, trust us, there will be plenty of that.

Wonderful things come to those who stay, including:

  • All-new furniture, lighting, bedding, fixtures, carpeting, window treatments, and bathroom.
  • Improved high-speed, Wi-Fi Internet access powered by a new fiber-optic network
  • New design and decor inspired by the region’s stunning di verse landscape of forests and bays, featuring a mix of weathered and dark woods, and creamy white and blue hues.

For a sneak peek of all there is to discover in Northern Michigan and Grand Traverse Resort’s new Tower experience, go to our Pinterest page.

TOWER RENOVATION QUICK FACTS:

  • The Tower was originally built in 1986 by Redstone Architects, of Bloomfield Hills, Mich.
  • 186 rooms renovated, including bathrooms and Hospitality Suites
  • Approximate $7 million total investment
  • Guest feedback for room design included better lighting, improved technology integration and wireless Internet, enhanced design and decor
  • A design theme of "relaxed luxury" with decor that reflects the local culture and natural elements
  • Niemann Interiors, Winter Park, Fla., is the renovation designer
  • National Renovation Contractors (NRC), Farmington Hills, Mich., is the renovation general contractor

Timeline & Milestones

1985

Construction Begins

1986

Tower Grand Opening, Jacuzzi tubs in all guest rooms. Lobby unifies Tower and Hotel. Gallery of Shops opens.

2006

Grand Lobby renovation
- $2 million project

2007

Trillium Restaurant & Lounge renovation, rebranding as Aerie Restaurant & Lounge

2013

Mud Pie opens in Gallery of Shops

2015

Natural Life
opens in gallery of Shops

2015

Major Tower Guest Rooms
Renovations: $7 million project

Tower Renovation

The grand destination in northern Michigan – Great Lakes By Design Magazine

Newly remodeled Tower King Bedroom at Grand Traverse Resort and Spa.

Tower Queen Bayview room at Grand Traverse Resort and Spa.

Grand Traverse Resort and Spa Tower Bedroom before renovation circa 2010.

Tower bedrooms prior to renovation at Grand Traverse Resort and Spa.

Grand Traverse Resort and Spa Tower Bedroom before renovation circa 2006.

Newly renovated Tower bedrooms at Grand Traverse Resort and Spa.

Newly renovated Tower King bedroom at Grand Traverse Resort and Spa.

Newly renovated Queen Bedrooms at Grand Traverse Resort and Spa.

Grand Traverse Resort and Spa Tower Bathroom Vanity.

Grand Traverse Resort and Spa Tower bathrooms after a 2015 renovation.

The original Grand Traverse Resort and Spa bathroom circa 1986.

The 2015 Tower renovation at Grand Traverse Resort and Spa. #ClippedOnIssuu from Barefoot magazine 2016

Grand Traverse Resort and Spa Tower Renovation Queen Room layout.

Grand Traverse Resort and Spa Tower Renovation King Room layout.

Grand Traverse Resort and Spa Tower Renovation Hospitality Suite designs.

Grand Traverse Resort and Spa Tower renovation headboard designs.

The Tower Renovation plans for the corridors.

Above It Package
Above It Package

Upcoming Events

June Hot Dates - Save 20%


June 28-August 20
Dave Pelz Golf School


June 18-25
Memorial Day Weekend Golf Specials


July 1
Stars, Stripes and Splatter 5k


September 22-24
UnCommon Wine Tour Package


Wednesdays 4:00-6:00pm
Happy Hour at Spa Grand Traverse


Barefoot Magazine

  • Putting Practical in Practice

    For golfers who can hit pure shots like Tiger Woods on the practice tee, but become hackers when they tee the ball up on a golf course, Mark Hill might have just the cure for your game.

  • Racecation

    Turn competing in a race or triathlon into a vacation by staying at Grand Traverse Resort and Spa and enjoying all the amenities and attractions the Resort and the area have to offer.

  • Spa Grand Traverse- Always in Season

    Special packages offer the best of summer and winter.

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