Wake up to endless adventure

Introducing the newly renovated Tower Room Experience.

Check into the new high style of Traverse City’s soaring architectural icon. Surrounded in all directions by lush forests, rolling greens, vineyards, orchards and the sparkling, sugar-sand shores of Lake Michigan, your stay will be treated to breathtaking sweeping vistas, sophisticated luxuries and front-row access to epic outdoor escapades. More than a tranquil sky-high escape, the Tower is a place where your year-round Northern Michigan experiences begin and end. Where you can curl up after a day of wine tasting, golfing, exploring, discovering, sipping and savoring. Because, trust us, there will be plenty of that.

Wonderful things come to those who stay, including:

  • All-new furniture, lighting, bedding, fixtures, carpeting, window treatments, and bathroom.
  • Improved high-speed, Wi-Fi Internet access powered by a new fiber-optic network
  • New design and decor inspired by the region’s stunning di verse landscape of forests and bays, featuring a mix of weathered and dark woods, and creamy white and blue hues.

For a sneak peek of all there is to discover in Northern Michigan and Grand Traverse Resort’s new Tower experience, go to our Pinterest page.


  • The Tower was originally built in 1986 by Redstone Architects, of Bloomfield Hills, Mich.
  • 186 rooms renovated, including bathrooms and Hospitality Suites
  • Approximate $7 million total investment
  • Guest feedback for room design included better lighting, improved technology integration and wireless Internet, enhanced design and decor
  • A design theme of "relaxed luxury" with decor that reflects the local culture and natural elements
  • Niemann Interiors, Winter Park, Fla., is the renovation designer
  • National Renovation Contractors (NRC), Farmington Hills, Mich., is the renovation general contractor

Timeline & Milestones


Construction Begins


Tower Grand Opening, Jacuzzi tubs in all guest rooms. Lobby unifies Tower and Hotel. Gallery of Shops opens.


Grand Lobby renovation
- $2 million project


Trillium Restaurant & Lounge renovation, rebranding as Aerie Restaurant & Lounge


Mud Pie opens in Gallery of Shops


Natural Life
opens in gallery of Shops


Major Tower Guest Rooms
Renovations: $7 million project

Tower Renovation

Above It Package
Above It Package

Upcoming Events

Select Saturdays
Visit with Santa

January 19
Taste of India Dinner

November 24
Traverse City Shop & Sip

December 31
New Year's Eve

May 10-12, 2019
VIP Wine & Spa with Mawby Winery

February 1-3, 2019
Bowers Harbor VIP Wine and Spa Weekend

November April 12-14, 2019
VIP Wine & Spa Weekend with Bonobo Winery

December 7, 2018

December 15
Breakfast with Santa

December 25
Christmas Dinner and Holiday Activities

December 7-9, 2018
Rove Estate VIP Wine & Spa Weekend

November 18-24, 2018
Week of Giving for Cherryland Humane Society

Wednesdays 4:00-6:00pm
Happy Hour at Spa Grand Traverse

November 22
Thanksgiving Buffet and Weekend Activities

Souvenir Shopping Tips


Barefoot Magazine

  • The Science of Golf

    “One of the biggest advantages we have in the time we spend with our students is working on the game the way they’re supposed to work on it.”
    —Stefan Carlsmith, lead instructor

  • A Family Favorite

    Mom, dad, and the kids head due north to escape Texas summer

  • As Natural As The Surroundings

    New spa menu offers up the best of Northern Michigan

The Clubhouse
Stay up-to-date on all the happenings at Grand Traverse Resort and Spa. Be the first to know about events, news and special offers!
* required field

By registering you are agreeing to Grand Traverse Resort and Spa privacy policy.

Grand Traverse Resort and Spa

Have a group or promo code? Click Here
**A one-night nonrefundable deposit will be required and processed within 48 hours of making this reservation
  • 2-Night Carefree Getaway - Midweek
    2-Night Carefree Getaway - Midweek

    2-Night Carefree Getaway

    A romantic getaway that includes a 2-night stay, romantic dinner at Aerie Restaurant, and great Spa Grand Traverse savings.

    BOOK NOW Learn More

Special Offer Sign-up

By registering you are agreeing to the Grand Traverse Resort and Spa privacy policy.