Tower

Wake up to endless adventure

Introducing the newly renovated Tower Room Experience.

Check into the new high style of Traverse City’s soaring architectural icon. Surrounded in all directions by lush forests, rolling greens, vineyards, orchards and the sparkling, sugar-sand shores of Lake Michigan, your stay will be treated to breathtaking sweeping vistas, sophisticated luxuries and front-row access to epic outdoor escapades. More than a tranquil sky-high escape, the Tower is a place where your year-round Northern Michigan experiences begin and end. Where you can curl up after a day of wine tasting, golfing, exploring, discovering, sipping and savoring. Because, trust us, there will be plenty of that.

Wonderful things come to those who stay, including:

  • All-new furniture, lighting, bedding, fixtures, carpeting, window treatments, and bathroom.
  • Improved high-speed, Wi-Fi Internet access powered by a new fiber-optic network
  • New design and decor inspired by the region’s stunning di verse landscape of forests and bays, featuring a mix of weathered and dark woods, and creamy white and blue hues.

For a sneak peek of all there is to discover in Northern Michigan and Grand Traverse Resort’s new Tower experience, go to our Pinterest page.

TOWER RENOVATION QUICK FACTS:

  • The Tower was originally built in 1986 by Redstone Architects, of Bloomfield Hills, Mich.
  • 186 rooms renovated, including bathrooms and Hospitality Suites
  • Approximate $7 million total investment
  • Guest feedback for room design included better lighting, improved technology integration and wireless Internet, enhanced design and decor
  • A design theme of "relaxed luxury" with decor that reflects the local culture and natural elements
  • Niemann Interiors, Winter Park, Fla., is the renovation designer
  • National Renovation Contractors (NRC), Farmington Hills, Mich., is the renovation general contractor

Timeline & Milestones

1985

Construction Begins

1986

Tower Grand Opening, Jacuzzi tubs in all guest rooms. Lobby unifies Tower and Hotel. Gallery of Shops opens.

2006

Grand Lobby renovation
- $2 million project

2007

Trillium Restaurant & Lounge renovation, rebranding as Aerie Restaurant & Lounge

2013

Mud Pie opens in Gallery of Shops

2015

Natural Life
opens in gallery of Shops

2015

Major Tower Guest Rooms
Renovations: $7 million project

Tower Renovation

Above It Package
Above It Package

Upcoming Events

Select Saturdays
Visit with Santa


January 19
Taste of India Dinner


November 24
Traverse City Shop & Sip


December 31
New Year's Eve


May 10-12, 2019
VIP Wine & Spa with Mawby Winery


February 1-3, 2019
Bowers Harbor VIP Wine and Spa Weekend


November April 12-14, 2019
VIP Wine & Spa Weekend with Bonobo Winery


December 7, 2018


December 15
Breakfast with Santa


December 25
Christmas Dinner and Holiday Activities


December 7-9, 2018
Rove Estate VIP Wine & Spa Weekend


November 18-24, 2018
Week of Giving for Cherryland Humane Society


Wednesdays 4:00-6:00pm
Happy Hour at Spa Grand Traverse


November 22
Thanksgiving Buffet and Weekend Activities


Souvenir Shopping Tips


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