Wake up to endless adventure

Introducing the newly renovated Tower Room Experience.

Check into the new high style of Traverse City’s soaring architectural icon. Surrounded in all directions by lush forests, rolling greens, vineyards, orchards and the sparkling, sugar-sand shores of Lake Michigan, your stay will be treated to breathtaking sweeping vistas, sophisticated luxuries and front-row access to epic outdoor escapades. More than a tranquil sky-high escape, the Tower is a place where your year-round Northern Michigan experiences begin and end. Where you can curl up after a day of wine tasting, golfing, exploring, discovering, sipping and savoring. Because, trust us, there will be plenty of that.

Wonderful things come to those who stay, including:

  • All-new furniture, lighting, bedding, fixtures, carpeting, window treatments, and bathroom.
  • Improved high-speed, Wi-Fi Internet access powered by a new fiber-optic network
  • New design and decor inspired by the region’s stunning di verse landscape of forests and bays, featuring a mix of weathered and dark woods, and creamy white and blue hues.

For a sneak peek of all there is to discover in Northern Michigan and Grand Traverse Resort’s new Tower experience, go to our Pinterest page.


  • The Tower was originally built in 1986 by Redstone Architects, of Bloomfield Hills, Mich.
  • 186 rooms renovated, including bathrooms and Hospitality Suites
  • Approximate $7 million total investment
  • Guest feedback for room design included better lighting, improved technology integration and wireless Internet, enhanced design and decor
  • A design theme of "relaxed luxury" with decor that reflects the local culture and natural elements
  • Niemann Interiors, Winter Park, Fla., is the renovation designer
  • National Renovation Contractors (NRC), Farmington Hills, Mich., is the renovation general contractor
Above It Package
Above It Package

Upcoming Events

March 22 - April 7
Spring Break

January 19
Taste of India Dinner

Orvis Michigan Fly Fishing School

January 25-27
Winter Spa-Cation with Black Star Farms

Valentine's Day & President's Day Weekend Activities & Specials

June 26 Through September 26
Dave Pelz Golf School

May 10-12, 2019
VIP Wine & Spa with Mawby Winery

June 7-9, 2019
Bowers Harbor VIP Wine and Spa Weekend

November April 12-14, 2019
VIP Wine & Spa Weekend with Bonobo Winery

February 28-March 2
“Into The Wild” brought to you by Northern Michigan Regional Chapter - Safari Club International

Wednesdays 4:00-6:00pm
Happy Hour at Spa Grand Traverse

Souvenir Shopping Tips


Barefoot Magazine

  • Destination Relaxation

    For five years, Spa Grand Traverse Director Dawn Olsen thought about the changes she wanted to make to the resort’s 7,000-square-foot spa and salon.

  • New Look for Iconic Governors' Hall

    Premier gathering space undergoes $1.5 million renovation

  • Reuniting at the Resort

    “It’s a beautiful place to reconnect and build close ties to those we love in one of the most spectacular places in Michigan.”
    —Lori, Leaver family reunion

The Clubhouse
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  • 2-Night VIP WINE & SPA WEEKEND WITH BONOBO WINERY - April 12-14, 2019
    2-Night VIP WINE & SPA WEEKEND WITH BONOBO WINERY - April 12-14, 2019

    Relax and explore one of Traverse Cities newest wineries with our VIP Wine & Spa Weekend with Bonobo WInery.

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  • 2-Night Carefree Getaway - Midweek
    2-Night Carefree Getaway - Midweek

    2-Night Carefree Getaway

    A romantic getaway that includes a 2-night stay, romantic dinner at Aerie Restaurant, and great Spa Grand Traverse savings.

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