PRIVACY POLICY

GRAND TRAVERSE RESORT AND SPA™ PRIVACY POLICY

It is our goal is to protect your privacy as you explore GrandTraverseResort.com. This Privacy Statement applies to how we collect data and use practices. This policy does not apply to other websites that are linked to GrandTraverseResort.com. Data submitted to other websites will be subject to the privacy policies posted on those websites.

HOW WE COLLECT AND USE INFORMATION:
When you log onto GrandTraverseResort.com, a server logs your IP address, the URL of your request, and other information that is provided in the HTTP header. Grand Traverse Resort and Spa collects this information in order to provide information about our products and services that will meet the expectations of our guests. This information cannot be used to identify you.

Certain requests or services, however, may require submission of information that can be used to identify you. This is known as personally identifiable information or PII. Grand Traverse Resort and Spa will only use the PII that you submit to perform requested transactions (such as product purchases), services (such as reservations) or, if in connection with your registration on the website, to provide you with information concerning Grand Traverse Resort and Spa's products or services.

This may include, by way of example, sending e-mail(s) that contain news, special offers, or promotions relating to products and services offered by Grand Traverse Resort and Spa. You can opt-out of receiving e-mails from Grand Traverse Resort and Spa at any time by clicking selecting the opt-out link included in the e-mail.

THIRD PARTY DISCLOSURES
From time to time, Grand Traverse Resort and Spa may run a sweepstakes, contest, or other promotional event that may be co-sponsored by a third party. In the event that you submit an entry or other form of information in connection with such an event, the information submitted may be shared with such third party. Grand Traverse Resort and Spa will try to notify you of this fact at the time that you submit information in connection with such an event.

Grand Traverse Resort and Spa may also use third party service providers to send and distribute e-mail and to perform other marketing and product support functions. While these third parties may have access to your information when performing these services, such access will be strictly limited to performing services requested by Grand Traverse Resort and Spa. These third party service providers will have no other rights to use or otherwise distribute your information.

Grand Traverse Resort and Spa may also be required to use or disclose your information in connection with a legal action or other proceeding. This includes any actions that may be brought by Grand Traverse Resort and Spa against you as a result of your failure to meet your obligations under this or any related agreements.

HOW WE STORE YOUR INFORMATION
Grand Traverse Resort and Spa is committed to protecting the security of any personal information you provide. For these reasons, certain financial information, such as credit card data, will generally be transferred over a Secured Socket Layer (SSL) connection (provided that it is supported or enabled on your browser). This is the best security presently offered by most standard browsers. In spite of these protections, any information submitted over the Internet could be intercepted or otherwise corrupted during transmission. As such, Grand Traverse Resort and Spa cannot guarantee the security of any data submitted over the Internet.

After your information reaches Grand Traverse Resort and Spa, however, it is stored on a secure server that resides behind firewall technology that is designed to block external access by unauthorized third parties. The secure server is under the direct control of Grand Traverse Resort and Spa at all times but may be hosted, managed or otherwise maintained by third party service providers. These third party service providers have no right to use or access this data other than at the direct request (or on behalf of) of Grand Traverse Resort and Spa.

ACCESSING YOUR INFORMATION
You may access and change the information that you submitted during registration at any time by providing your username and password. Fields that may be changed include: name, address, company name, e-mail address, your interests, and your password. Please keep your password in a safe place and do not provide this information to anyone.

We strongly encourage you to check the accuracy of your data regularly as Grand Traverse Resort and Spa will use your e-mail and home address to communicate with you regarding products or services that you have requested. Grand Traverse Resort and Spa will not be liable for any problems or difficulties that arise as a result of your failure to keep your information up to date.

THIRD PARTY LINKS:
The Grand Traverse Resort and Spa website may list or link to third party products or services. Grand Traverse Resort and Spa does not have any control over the quality, safety or legality of the items advertised, the truth or accuracy of the listings, the ability of suppliers to sell items or the ability of buyers to buy items. For these reasons, Grand Traverse Resort and Spa and its affiliates cannot ensure that a buyer or supplier will actually complete a transaction.

Grand Traverse Resort and Spa will not be a party to any transactions between you and such third parties and any correspondence concerning such transactions should be conducted between you and the third party. Additionally, as described above, Grand Traverse Resort and Spa does not have any control or access to the information that you submit to such third party.

COOKIES
"Cookies" are small files that are stored on your machine and may be used to store your personal information, For example, we use "cookies" to (i) customize content specific to your interests, (ii) ensure that you do not see the same advertisement repeatedly and (iii) store your password so you do not have to re-enter it each time you use GrandTraverseResort.com.

CHILDREN UNDER 13
Children under the age of 13 should not attempt to register on GrandTraverseResort.com or otherwise acquire any products or services. Grand Traverse Resort and Spa will not knowingly contact children under age 13 about special offers or for marketing purposes. Additionally, Grand Traverse Resort and Spa will not knowingly ask a child under age 13 for personal information, as a condition of participation. Children under age 13 are strictly prohibited from participating in any activity or promotion in which personal information is reasonably necessary.

POLICY CHANGES
Grand Traverse Resort and Spa may update this policy from time to time. We will notify you about significant changes in the way we treat your personal information by sending a notice to the primary e-mail address specified in your account (if any) or by placing a notice on our website.